1. The "Quarterly Journal of Experimental Psychology" published a study in early 2016 entitled, "The drawing effect: Evidence for reliable and robust memory benefits in free recall." While the title seems a bit long and complex, the study actually demonstrated a very simple idea. Drawing words in picture form helps people make better and stronger memories. The authors of the study created simple tasks where a participant would first draw a simple word, like a common piece of fruit. Later, the authors of the study would ask the participants to recall the words they drew. Other participants in the study were given different tasks like repeating the given word aloud a certain number of times or actually writing the word down. The researchers found that participants who drew doodles of the words they needed to recall fared much better than other participants.
2. She defined the term as “the desire to dress like a character from ‘Mad Men,’ ” though I would revise that and call it the mass fashion conviction that all consumers want to dress like characters from “Mad Men.” The show’s visual impact was so intense, it went viral and seemed to recode designers’ creative DNA.